Last Updated: 02 February 2026
1. Introduction
Penney’s Accountancy (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, and share your personal data when you visit our website, use our services, or interact with us. We are a data controller for the personal data we process, and we are registered with the Information Commissioner’s Office (ICO).
This policy has been prepared to be compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are and How to Contact Us
Penney’s Accountancy is an accountancy firm based in the United Kingdom.
If you have any questions about this privacy policy or our data protection practices, please contact us:
•By email: [Insert Email Address]
•By post: [Insert Postal Address]
As we do not process special categories of personal data on a large scale, we have not appointed a statutory Data Protection Officer (DPO). However, we have a designated person responsible for data protection who can be contacted via the details above.
3. The Information We Collect About You
We may collect and process the following categories of personal data:
| Category of Data | Examples |
| Identity Data | First name, last name, title, date of birth, and gender. |
| Contact Data | Billing address, delivery address, email address, and telephone numbers. |
| Financial Data | Bank account and payment card details, income, and other financial information. |
| Transaction Data | Details about payments to and from you and other details of services you have purchased from us. |
| Technical Data | Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. |
| Profile Data | Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses. |
| Usage Data | Information about how you use our website and services. |
| Marketing and Communications Data | Your preferences in receiving marketing from us and our third parties and your communication preferences. |
We also process certain special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We will only process such data where it is necessary for the services we provide and where we have a lawful basis to do so.
4. How We Use Your Personal Information
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
•To provide you with accountancy and related services.
•To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
•To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
•To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
•To use data analytics to improve our website, services, marketing, customer relationships, and experiences.
•To make suggestions and recommendations to you about goods or services that may be of interest to you.
5. Lawful Basis for Processing Your Data
We will only use your personal data when the law allows us to. Our lawful bases for processing your personal data are:
| Lawful Basis | Purpose for which we process your data |
| Performance of a Contract | To fulfil our contractual obligations to you when providing accountancy services. |
| Legal Obligation | To comply with our legal and regulatory obligations, such as those required by HMRC. |
| Legitimate Interests | To run our business, provide and improve our services, and communicate with you. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. |
| Consent | For marketing communications, where you have given us your explicit consent. You have the right to withdraw consent at any time by contacting us. |
6. Data Sharing and Third Parties
We may have to share your personal data with the parties set out below for the purposes set out in the table in section 4 above.
•Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance, and accounting services.
•HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
•Third-party service providers who provide IT and system administration services.
•Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International Transfers
We do not transfer your personal data outside the United Kingdom.
If we do transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
•We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
•Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
8. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our clients (including Contact, Identity, Financial and Transaction Data) for six years after they cease being clients for tax purposes.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
•Request access to your personal data.
•Request correction of your personal data.
•Request erasure of your personal data.
•Object to processing of your personal data.
•Request restriction of processing your personal data.
•Request transfer of your personal data.
•Right to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
11. Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
12. Cookies
Our website may use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
13. Changes to this Privacy Policy
We keep our privacy policy under regular review. This version was last updated on 02 February 2026. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.